We then work closely with the client at all stages of the strategy and are flexible enough to make adjustments as the program progresses to achieve better outcomes.
The intention of each strategy is to build visibility and establish credibility, thereby empowering each client to get their message seen, heard and felt so the target market is moved, which leads to business growth.
At ALTITUDE MEDIA, we will help clients to evaluate their brand, messages and public perception to assist them in achieving long-term business goals. We develop ideas, media plans and advise clients on how to use traditional as well as new and emerging media channels to engage with audiences.
To do this we determine:
Who are we talking to – who is the intended audience?
What are we talking about – how do we develop a compelling story?
When should we talk to them – it is a good time for the target market, are they listening?
Where are they and through what channels are we talking to them – written media, visual media, social channels, events?
Why are we talking to them – what is the value proposition we can offer them?