Media relations is also an important aspect of getting the message across and we assist in developing meaningful relations with those creating and developing powerful influence. By creating careful, interesting and engaging newsworthy content that we know our extensive network of media contacts is seeking, we assist clients to hit the right notes with their message thereby endorsing and validating their brand and their story.
Whether it be digital or traditional means, media relations is about developing relationships with the right media outlets and earning coverage that basically works as an unpaid advertisement. Studies show that reading news about a company is much more influential to consumers than seeing or hearing an ad. Having an effective media relations strategy in place goes a long way towards building credibility with a target audience.
We empower clients to get their key messages across in a comfortable and engaging way by helping them to create interesting and newsworthy conversations. Part of this process is providing clients with a template and a guide on how to write a newsworthy press release. We also help clients to understand how journalists work and what they need to create a successful story as well as providing some practical do’s and don’ts so that they are completely prepared.